KISS 'Rock' Into the Restaurant Biz
Paul
Stanley and Gene Simmons, co-founders of KISS, have an ambitious
worldwide restaurant strategy for their co-owned franchise, Rock &
Brews. The dynamic rock titans recently opened their third restaurant
and second Los Angeles area location in a year, furthering their plans
to open an impressive 100 more in five years.
Stanley is excited about the rapid expansion of the Rock & Brews brand.
“We are spreading our tentacles!" Stanley said. "It’s a family
friendly place where you don’t have to compromise your palate. Most of
the time when you bring your kids to a restaurant, you are eating
cardboard pizza or dried out macaroni and cheese. This is really your
place where you can hang out, choose from one of our 80 craft beers,
hear quality rock music and have a great night with your friends. ”
Rock & Brews PCH joins the brand’s growing roster that includes
its flagship location in El Segundo, Calif., which opened in April 2012,
and the first international location in Los Cabos, Mexico, which
debuted in March. Locations opening in the next 12 months include: Rock
& Brews LAX (California) opening later this summer (in the Delta
Airlines Terminal); Rock & Brews Maui (Hawaii) and Agoura
(California) which will open this fall; and Rock & Brews Kansas City
(Missouri), which is slated to open early next year.
During the Torrance restaurant’s opening, held on Thursday, Stanley
and Simmons hosted and personally served more than 100 returning
military veterans and Wounded Warriors at a luncheon honoring them. The
event kicked off with a Military Color Guard ceremony and national
anthem. Later that night, the two hosted an opening gala, with all
proceeds benefiting the Torrance Education Foundation. A $25,000 check
was presented last night to TEF President Tom Brewer. KISS played a
three-song set, performing "Hotter Than Hell," "Rock and Roll All Nite"
and "Lick It Up."
Simmons described the restaurant as "on fire".
"People love bringing their families all day long and through dinner, and enjoy the rockin’ social scene later in the evening.”
Stanley noted that KISS’ Europe tour starts up in Stockholm in a few
weeks. “We have a brand new stage show that will be bigger and
spectacular.”
When asked if touring all these years ever got too grueling, Stanley quipped: “If it ever got old, I would quit.”
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